App market in China is booming

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The mobile network growth in China has been remarkable, with some 80 million new subscribers joining every year for the past decade. This year, China will overtake America as the world's biggest Smartphone market.

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For many Chinese, the Smartphone offers them their first personal route to internet access. That presents IT developers, mobile phone app makers in particular, with an extraordinary opportunity. So how then do you make money as an app developer in China?

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It is to try to give away the app for free, get users hooked, and then sell them the chance to enhance their experience at a low fee. Although users in China may be only willing to pay a few cents for the enhanced service, when you're talking millions of users, that can soon add up to a lot of money.

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But for non-gaming app developers, advertising revenue is the way forward.

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However, one major recurring challenge remains: the country's weak protection rights regarding intellectual property. That will need to change if China is really going to unlock the creative potential offered by its ever growing mountain of mobile hardware.

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(Source: myechinese.com)

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