Introducing Meta-luxury

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Sh??ch??p??n y?? f??n s??nli??ji??d??ng?

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There's a new entry in the ever-evolving luxury lexicon courtesy of the folks: "meta-luxury." The term, coined to replace that old catch-all "luxury", refers to "luxury after luxury".

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As luxury has proven one of the most resilient industries in the current downturn, there has been a rush to the high end, with everyone from coffee purveyors to detergent makers calling themselves "luxury." Clearly, however, all these products and brands are not created equal, so there is an increasing need to create new categories in the space.

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Those branding consultants are effectively setting the equation of focus artisanship history rarity = meta-luxury to rhythm. They think meta-luxury brands embody the human quest for unique achievements that can stand the test of time, enduring and evolving from one generation to the next. It actually specifies what brands qualify as "meta-luxury" brands and more importantly, what brands don't.

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Now, where do we put Chanel, Gucci, and Dior?

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???? ??sh??ch??p??n?? luxury

???? ??sh??y???? term

??? ??l??ngt??ng?? general (terms)

?????? ??d??m??q???? downturn

??? ??z??x???? praise oneself

?????? ??d??ng ??r sh?? zh???? be treated equally

???? ??m??ib???? pulse

???????? ??zh?? zh??n zh?? sh??n?? attain perfection

???ò?? ??j??ng ji?? b?? shu??i?? have a long lasting market

?綨 ??ji??d??ng?? specify

(Source: myechinese.com)

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