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Beijing (CNS) intriguing divas.-- Mo Yan was named Person of the Year at the 15th Brand China Summit which concluded Wednesday in Beijing.

This year features the transformation of the socio-economic development of China, so candidates for the list should also embody the spirit of transformation, according to the program's organizer.

Mo Yan's winning the Nobel Literature Prize is a landmark in terms of China's "go-global" strategy for its culture, he added.

The summit was co-hosted by the Brand China Industry Union and the China Chamber of International Commerce.